Today the Las Cruces Bulletin released their 2017-2018 Perfect Southwest Weddings magazine, and once again I am honored to have been interviewed for one of the many articles found within. I think writer Adam Palomino did a great job curating three interviews, between myself and two other local vendors, into an easy to read article so if you haven’t seen that yet be sure to check it out. It is on page 20, titled “Treasured Moments: Photography, Videography Packages Preserve Precious Memories”. This time, due to scheduling difficulties, I was interviewed via email rather than in person. Fortunately, that means I have a copy of the questions and my answers behind the scenes. So without further ado, here are the questions I was asked accompanied by my full responses.
1. What’s trending in wedding videography?
Wedding videography in Las Cruces is kind of like chalk paint. Chalk paint started trending in other parts of the country about three years before it was even available in Las Cruces. I feel like Las Cruces is finally starting to come around on wedding videography. Brides are really starting to see the value in having a motion picture as opposed to just still photographs. Same day edits, super 8mm film videography, and 4k are trending in other parts of the country right now, but in Las Cruces the value just isn’t there yet. I had one groom ask me “Why don’t you shoot in 4k?” I asked back “Oh, do you have a player that can play 4k video?” To which he bowed his head almost in shame and said “No”. I would love to shoot a wedding with a super 8mm film camera, it would give an organic vintage film look that digital videographers do their best to mimic, but it just never quite looks the same. But convincing a bride to want a 3 minute un-editable highlight video with no audio is a hard sale in Las Cruces. It’s sad really because anything on film will outlive digital data.
2. What options are offered locally?
Locally, couples are starting to see their friend’s wedding videos on Facebook and Instagram, and that sparks an interest in having a highlight video from their wedding day as well.
Highlight videos, full length edits, and I have even heard that some videographers in town offer the raw video files. The last option is insane to me. I would never hand raw video files over to one of my clients and essentially say “Here you go, good luck!” I don’t expect my clients to have the software or experience I have with color grading, cutting, and audio editing, to make a full video that would be enjoyable to watch as opposed to short video clips they would have to open one at a time to view.
In my public accounting days, I had a co-worker show me videos from her daughter’s Quinceañera. She popped a DVD in her PC and showed me the highlight video. Her face lit up as she remembered the event. After it ended, she said “Then they gave me all the video files too”, with a disgusted smirk on her face. She opened up one so I could see, and yeah it was awful. There is a reason why not all of the videos shot that day didn’t make the highlight video. Videographers include their best video clips in the highlight video. Don’t talk yourself into thinking there is more value in having the files that didn’t make the cut.
3. What are the different types of packages one could get; engagement + photo session only? Photo + Videography? And what are the price ranges for packages, generally?
Taylor’d Photography is a family business, husband and wife photography and videography team. My wife is the lead photographer, and I am the lead videographer, and I use two of my brother-in-laws to second shoot video for me at weddings, who I trained personally. So we do offer both photography and videography to our clients. And we give a discount for booking us for both. Ultimately, we are trying to help our couples tell the story of how and why they decided to start a family together.
Pricing and packages are something we discuss with our clients when we initially meet them.
4. Digital only or prints? What other options, if any?
We deliver wedding videos to our clients on DVDs, Blu-Rays, USBs, and also make them available for digital download and viewing online. We also post sneak peek previews on YouTube at our client’s discretion.
5. What’s the process like? How early would you recommend a couple meet with the videographer? What considerations are there when deciding what’s right for a client? When and how often do the couples meet with the videographer to discuss plans/themes/pricing, etc.?
The first thing couples should do when looking for a videographer is watch videos from different videographers in town and determine which style they can relate to. The one that feels right to them is the one they should book for their wedding.
As far as timing, once you have decided which videographer you like best, book them as soon as you possibly can. We met with a couple that was getting married in 9 months. After meeting us they said they would let us know in a week whether or not they were going to book us. That same week another couple contacted us for the same date. They ended up booking us for their wedding, putting down a retainer to reserve the date. A couple weeks later, the first couple called us and wanted to book us. Sadly, we weren’t available for their wedding date anymore. With that said, if possible, couples should try to book their videographer six to twelve months out. I know for us (Taylor’d Photography), August, September, and October tend to fill up fast.
Since we do charge a nonrefundable retainer fee, it is better to lock in a venue or venues if different locations are going to be used for the ceremony and reception, before locking in a videographer/photographer.
Since we are a family business, we like to meet our clients, and get to know them before we just show up on one of the most memorable days of their lives. So the first we thing we require of our potential clients is to meet us to see what we offer and ultimately to see if we are the right fit. After they have booked us, we hash out more details of their wedding, help them with their timeline for the most photogenic experience possible, and keep in touch up to and after the wedding. We want our clients to feel that we are approachable, and we end up becoming good friends throughout the process.
6. How do couples help the videographer shape the narrative of their wedding video?
When a couple gets married they are really starting a family. Our approach centers on what that family is going to want to see. We tell the story of the wedding day for someone who wasn’t there, but wishes they could have been. And the best way we could tell that story is by knowing the couple. When I edit wedding videos I am thinking about what I would want to see if it were my parents’ wedding. I want to see the younger version of my Dad with the same mannerisms, looking at my Mom the way he still does with that beam of light in his eyes. And I want to see the younger version of my Mom shine like she did at their golden anniversary. I want to capture the bride and groom’s personality for their posterity.