You can make good enough videos
I am not saying you should never hire a videographer, there are going to be times you are going to want a professional video. Hire a videographer for the important projects or life events. For a business, this would be product/service and core business promo videos. For families, this would be weddings, new family members, and golden anniversaries. Businesses need to understand it doesn’t take a videographer to make relatable content for your audience, just as families need to know the difference between a home video and a professional family production.
Post production is the difference
I originally created Melody’s Dad Videos as a place to store home videos that my family could watch on demand anytime. Now I have repurposed this channel to be an example to my clients. The point of the channel is to show that anyone can make good video content without investing thousands of dollars on videography equipment or even hiring me. The difference is all in the editing. My record video I mentioned earlier that received 10,000 views in one day all shot on a 720p point and shoot camera could have been extremely boring. After I finished shooting the video I had 5.5GB, over an hour in 720p, worth of footage. In post-production I edited the video down to a 250MB 1 minute video. The reason why it engages viewers is because it is short, thorough, and doesn’t waste the viewer’s time with redundant or duplicate information.
The moral of the story is this, don’t hire a videographer for their equipment. Anyone can point a camera and capture a moment, the difficult part is taking that footage and turning it into a larger message. When you want to have a deeper response from a video, the art is in the editing that happens in post-production. Shooting the video with post production in mind is the difference between a professional and a bi-stander with a cell phone. Hire a videographer when you want to tell those important meaningful stories, and choose the videographer right for you based on how well they can tell a story.